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February 2023 - Present | Los Alamitos, CA
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Nov 2021 - Feb 2022 | Costa Mesa, CA
- Increased biweekly concert ticket sales by 130%
- Started event venue Pinterest to drive web traffic
- Branded five various companies, each with a unique style and goal in mind
- Completely rebuilt The LAB website and SEO strategy which led to a 95% increase in site traffic
- Organized monthly events to cater to potential new customers -
Sep 2021 - Nov 2021 | El Segundo, CA
- Managed tech and high-end travel brands through strategy and content creation for email and social platforms
- Created public relations strategies, and wrote press releases
- Developed branding and identity pitches or guides
- Client account manager -
May 2019 - July 2021 | Cedar City, UT
- Grew social followings by an average of 43% across all platforms by developing a new content strategy
- Completely redesigned the NoviHome website and webflow to better showcase product and engage users
- Created automatic email campaigns and managed lead contacts
- Worked alongside sales team to create engaging pitch decks and relationship-building strategies -
May 2019 - July 2021 | Cedar City, Utah
- Ran digital marketing efforts to become the number one lead source, at a growth of 133% in one year
- Tripled website traffic and web leads through email drip campaigns and new landing page strategies
- Assisted with company rebrand
- Created sales-funnels through CRM
- Built a customer loyalty program, and designed and sourced merchandise to support said program
- Pre-Tradeshow marketing and booth design
- Set up influencer marketing program -
Nov 2020 - June 2021 | Cedar City, Utah
- Managed a team of designers - including project delegation and management, and trainings
- Started rebranding for sub-programs
- Built new asset organizational system -
Dec 2018 - July 2019 | Cedar City, Utah
- Developed new Instagram strategy and content calendar for student-facing content
- Designed promotions for weekly speaker series
- Partnered with other on-campus departments to advertise events and increase student attendance -
May 2018 - May 2019 | Cedar City, Utah
- Managed and trained a team of 40+ students
- Coordinated with school departments to manage all on-campus, student-facing marketing
- Digital marketing across social media, in-app, and email platforms
- Traditional print marketing
- Local business partnership and influencer marketing
Professional Work Experience
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BIS in University Studies and Strategic Communications
Emphases in Marketing and Graphic Design
Activities and Societies:
- SUU Executive Council
- SUU DECA 4-Time National Champion
- DECA SUU Chapter President
- Host of 2020 State DECA Competition
- SUU Elected Student Senate
- Utah Leadership Academy
- Utah Governors Honors Academy
- Campus-Wide Event Director
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- Marketing Automation
- Email Drip Campaigns
- Social Media Management
- Content Creation
- Graphic Design
- Web Design
- Influencer Marketing
- Paid Digital Advertising
- SEO
- HTML & CSS Coding
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- Team Building
- Problem Solving
- Effective Communication
- Attention-to-Detail
- Ideation
- Empathy
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- Salesforce
- Infusionsoft / Keap
- ActiveCampaign
- Google Analytics
- Google Keywords
- Squarespace
- Wix
- GoDaddy
- Kentico
- Mailchimp
- Meta Business Manager
- Sprout Social
- Hootsuite
- Later Social
- Eventbrite
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Adobe XD
- Adobe Media Encorder
- Adobe Premier Pro
- Figma